Beyond Pharmaceuticals: The Emergence of the Insomnia Market Segment Focused on Digital Therapeutics and CBT-I
  The Insomnia Market is experiencing a pivotal segmentation shift, with a high-growth Insomnia Market Segment emerging around non-pharmacological, evidence-based treatments, primarily Cognitive Behavioral Therapy for Insomnia (CBT-I). Historically, market segmentation focused heavily on drug classes, such as hypnotics and sedatives. However, driven by mounting concerns over the side...
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